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Our Values

We proudly make the highest-quality liquid soap there is using 100% natural ingredients. We do this while respecting animals, the planet, and the well-being of our customers and partners.

That means:

No greenwashing. Our products are made with just 6 all-natural ingredients anyone can understand: distilled water, vegetable glycerin, coconut oil, potash, castor oil, and lavender essential oil. Lab testing by the University of Georgia confirmed that our products are entirely plant-derived. Based on these results, the USDA granted our soaps their 100% Biobased certification. The purity of our ingredients also allowed our products to receive the EWG’s best rating for non-toxicity in the healthy cleaning and the skin products category.

Cruelty-free and vegan. We respect animals as our fellow beings. Our products never contain animal-based ingredients, and we only work with suppliers who don’t test on animals. (Instead our families have tested the products for you!) Our products are certified cruelty free with Leaping Bunny and certified vegan by PETA.

Clean energy. Our production site is powered by 100% renewable energy through Consumer Energy’s Green Generation program.

Green shipping. Our shipping is carbon-neutral thanks to our partnership with Pachama. We use only plastic-free shipping materials: just cardboard and paper – made partly from recycled material.

Zero-waste packaging. While recycling is good, reusing is even better. All of our natural soaps are available in reusable mason jars, which you can use again and again.

Zero production waste. Our manufacturing site sends zero waste to landfill. All of our our waste gets reused, up-cycled, or recycled.

Community banking. We steer clear of big banks, which too often invest in the fossil fuel industry and disadvantage communities in poverty. Instead we do business with a local member-owned credit union that invests in our community.

Social justice. Part of our proceeds go to Big Brothers, Big Sisters of Greater Flint, a local non-profit that connects children in Flint facing adversity with mentors to ignite their full potential.

Our values help us to remain environmentally responsible, socially equitable, accountable and transparent in every aspect of our business, which is why we received the Green America certification.

Learn more about us here.